more than just beauty

Award-winning and viral campaigns for products and philanthropic endeavors that exceeded expectations, creatively and financially, reaching billions of people worldwide.

Client
Estée Lauder

Years
2021-2024

A woman with wavy blonde hair and a pink sleeveless top posing outdoors against a partly cloudy sky.
Two women with curly hair posing against a plain background with the text 'Gift them award-winning' overlaid.
Person holding a colorful box with the words "AVEDA x 3.1 Phillip Lim" on it, with wrapping paper in vibrant colors nearby.
Two women back-to-back, one with long curly hair and freckles, wearing a red top, and the other with braided hair and wearing a green sleeveless top, standing against a pink wall.

Making a fashion statement

Reached millions in just one season.

Client
Chico’s and Soma Intimates

Years
2023-2024

A woman with blonde hair smiling and playing with her hair in a casual indoor setting, with text overlaid reading "an early dose of SPRING."
A woman with curly red hair wearing a black push-up bra, with a neutral gray background.
Portrait of a woman with dark hair, wearing a black polka-dot blazer, gold and black necklaces, and earrings, outdoors with green and brown foliage in the background.
Travel-themed illustration with tropical elements, a parrot, beach scene, and a bicycle near a building marked 'Chico's' and '2nd Kinetic Beach,' with palm trees and blossoming flowers.

Skin, haircare, & CLIMATE

From retail partnerships at Ulta and Sephora to live pop-up shops and festivals to influencer marketing, disruptive content, and innovative campaigns — these three years are evidence of what’s possible when people work together in a way that brings synchronicity. Seeding brand launching the world’s first paper bottle.

Client
L'Oréal

Year
2018-2021

A basket containing bottles of hair care products including volume shampoo, moisture conditioner, and a spray, along with a small amber dropper bottle labeled "LOL!" and a vial of yellow liquid, decorated with green sprigs and seashells.
A woman with long, wavy red hair smiling and holding a bottle of seed moisturizer spray.
Close-up of a person's scalp with a strip of hairline exposed, showing a scalp treatment with a green and white gel applied along the hairline.
An aerial view of a forest fire on the left with flames and smoke, and a green forest on the right, separated by a dirt road with a small vehicle.

the editor in me, Always Writing

Sourcing and conducting in-depth interviews to publish articles that were top serp-snippet winners.

Client
New York Times Herald Tribune and Freelance

Years
2024 and early career

Title of an article: Alzheimer's and Dementia Books: 16 Best Reads for Family Caregivers. Author's photo and name: Sarah Grundy, senior care writer. The article discusses books on dementia for caregivers, with a focus on practical guides, memoirs, and novels.
Screenshot of an article titled 'Expert Insights: Understanding Dementia's Causes, Symptoms, Treatments, and Care Options' with author Sarah Grundy, senior care writer, and a small image of her. The article discusses dementia, its symptoms, risk factors, and the importance of understanding the condition.
Title of article: 5 Ways to Find Meaning and Happiness as You Age. The article is written by Sarah Grundy, a senior care writer. It discusses ways caregivers can help seniors find contentment, including volunteering, mentoring, connecting with peers, and joining social clubs. The excerpt emphasizes the importance of rethinking interests and priorities to maintain joy as one ages.
A young girl smiling and leaning towards a seated elderly woman with white hair, sitting in a wheelchair. They are indoors near a window, and both are smiling.

Let’s work together

Resume & References
Links Page

Contact
mazeylotus@gmail.com

Location
The Hammocks
Cape Haze, FL 34224