making a fashion statement

Reached millions in just one season and continuing now to grow on those results with product SEO copywriting and editing.

Client
Chico’s and Soma Intimates

Years
2023-present
A woman with blonde hair smiling and playing with her hair in a casual indoor setting, with text overlaid reading "an early dose of SPRING."
A woman with curly red hair wearing a black push-up bra, with a neutral gray background.
Portrait of a woman with dark hair, wearing a black polka-dot blazer, gold and black necklaces, and earrings, outdoors with green and brown foliage in the background.
Travel-themed illustration with tropical elements, a parrot, beach scene, and a bicycle near a building marked 'Chico's' and '2nd Kinetic Beach,' with palm trees and blossoming flowers.

sustainable beauty

From retail partnerships at Ulta and Sephora to live pop-up shops and festivals to influencer marketing, disruptive content, and innovative campaigns — these three years are evidence of what’s possible when people work together in a way that brings synchronicity. Seeding brand launching the world’s first shower-friendly paper bottle.

Client
L'Oréal

Year
2018-2021

A basket containing bottles of hair care products including volume shampoo, moisture conditioner, and a spray, along with a small amber dropper bottle labeled "LOL!" and a vial of yellow liquid, decorated with green sprigs and seashells.
A woman with long, wavy red hair smiling and holding a bottle of seed moisturizer spray.
Close-up of a person's scalp with a strip of hairline exposed, showing a scalp treatment with a green and white gel applied along the hairline.
An aerial view of a forest fire on the left with flames and smoke, and a green forest on the right, separated by a dirt road with a small vehicle.

more than just beauty

Award-winning and viral campaigns for products and philanthropic endeavors that exceeded expectations, creatively and financially, reaching billions of people worldwide.

Client
Estée Lauder

Years
2021-2024

A woman with wavy blonde hair and a pink sleeveless top posing outdoors against a partly cloudy sky.
Two women with curly hair posing against a plain background with the text 'Gift them award-winning' overlaid.
Person holding a colorful box with the words "AVEDA x 3.1 Phillip Lim" on it, with wrapping paper in vibrant colors nearby.
Two women back-to-back, one with long curly hair and freckles, wearing a red top, and the other with braided hair and wearing a green sleeveless top, standing against a pink wall.

News journalism

Sourcing, researching, and conducting in-depth interviews to publish articles that are consistently top SERP-snippet winners.

Client
New York Times Herald Tribune, Estee Lauder, and Medical Journalism

Years
2000-present

Close-up of hands washing with water, with soap suds and water splashing.
A young girl smiling and leaning towards a seated elderly woman with white hair, sitting in a wheelchair. They are indoors near a window, and both are smiling.
Title of an article: Alzheimer's and Dementia Books: 16 Best Reads for Family Caregivers. Author's photo and name: Sarah Grundy, senior care writer. The article discusses books on dementia for caregivers, with a focus on practical guides, memoirs, and novels.
Screenshot of an article titled "Expert Insights: Understanding Dementia’s Causes, Symptoms, Treatments, and Care Options" with a byline crediting Sarah Grundy and Danny Szlauderbach, featuring a small profile photo of Sarah Grundy.
Screenshot of a blog post titled 'On the Celebrity DV Incident' discussing domestic violence issues, a celebrity incident involving Chris Brown, and details about the case and media coverage.
Newspaper article titled "Spotlight on Business Mango Bistro" featuring a photo of two women, one wearing a patterned blouse and the other in a black T-shirt, standing inside a restaurant.
Newspaper article titled 'Englewood's Art Gallery brings culture to our town' with two photographs of people standing inside an art gallery.

Let’s work together

Resume & References
Links Page

Contact
mazeylotus@gmail.com

Location
Global